Google announced the official discontinuation of page caching links on search results pages.According to Google search contact Danny Sullivan,"This was designed to help people access pages in the past when webpage loading was unstable."Sullivan wrote in an article,"Now that the situation has greatly improved,it has been decided to disable this feature."
The caching feature once allowed users to view Google's views of web pages,which was useful for various situations.SEO professionals can use it to debug their websites and even monitor competitors.For news reporters,it is also an extremely useful news gathering tool that can accurately view what information companies have added(or removed)from their websites,and can see details that people or companies may be trying to remove from the network.Additionally,if a website is blocked from accessing in your region,Google's cache can serve as a good alternative to VPN.
Google's cache can usually be accessed in several different ways.In the three button menus next to the search results,a"Cached"button will appear,which can be found at the bottom of the"About This Result"panel.For some knowledgeable individuals,you can also attach the prefix"cache:"to the URL before searching to immediately redirect to Google's cached version.
The cancellation of Google's cache link has been gradually underway for several months,but it has not yet been fully completed.As early as early December last year,Barry Schwartz of the Search Engine Roundtable Forum noticed that links were intermittently disappearing from search results and were completely removed by the end of January.Danny Sullivan confirmed on Twitter that in addition to removing links,the"cache:"search operator will also disappear in the near future.
Although caching links have only been deactivated now,this measure has been traceable for some time now.As early as early 2021,Google developer relations engineer Martin Split stated that cached views are a"largely unmaintained traditional feature.".
At present,Google does not seem to have any plans to immediately replace this function,but Sullivan said he hoped that Google could add a link to the Internet Archive to show the changes of the page over time."I can't guarantee it,"he cautioned,"we must talk to them and see how all the situations may develop-this involves people far beyond me personally.But I think this will be good in all aspects."